Thinking in the shower

by Rena on March 8, 2010 · 1 comment

in entrepreneurship

Last week I had the pleasure of attending the first ever BirdBrain10 unconference in Tel Aviv. Mel Rosenberg, a microbologist by trade, put together a day of interesting people to talk about creativity and invention. There were a lot of inspirational people there, but the person that  I found most inspirational of all was Jeff Pulver. I have been following him on Twitter (@JeffPulver) and often found his tweets inspirational, but I didn’t realize that he actually lives his life the way that he tweets. I find that so cool.

Here are some of my favorite take aways from Jeff’s talk:

  • You can’t outsource fun – There are so many things that can be outsourced so that we can truly live our lives. Fun is not one of them. Why would it be? Don’t take fun for granted and make sure that you know why you’re doing what you’re doing. Fun is a very important part of life.
  • You can’t compete with fun - And why would you try? If there is something that is fun to do or something that is mind numbingly boring, fun will always win.
  • People are more creative when they are having fun – When you’re having fun, you let your guard down and open yourself up for new ideas. Being creative is a natural by-product.
  • Getting fired can save your life – Jeff was fired from a job in the World Trade Center shortly before the 9-11 disaster. It literally saved his life. Although that is true, I also believe that working at an unsatisfying job is also the recipe for a quick demise. If not physically, than emotionally. We spend most of our waking hours at work. Shouldn’t it be fun and inspiring?
  • Experiment with niceness – Jeff practices anonymous acts of kinds all the time. I really believe that doing nice things and not expecting anything in return makes people happy. And when I say people, I’m talking about the giver, not the receiver (although, I’m sure it’s nice to be the receiver as well!) By doing these kind acts, we are able to self actualize ourselves as good and nice people. Trust me, it works.
  • Don’t be discouraged by the person next to you if they don’t get it – There are so many people out there that have a lot of great ideas, but are discouraged by people around them who just don’t get it. I know that when I started The Pet Wiki, I really believed in creating a great place for pet lovers to share information, but most of my friends thought that I was daft. I didn’t listen to them, and I’m in the process of creating something great, and having a lot of fun in the process.
  • Hire people who don’t have experience; they don’t know what can’t be done – I really like this one. It’s very true. In the past when I hired, I was fortunate to work with a wonderful group of junior programmers who were inventive and enthusiastic. They did not have the trauma of past mistakes and they were able to let their imaginations fly to what could be. Allowing them to follow these ideas freed them to do great things.
  • Great thoughts often come in the shower – Did you ever have an a-ha moment when you were in the shower? You’re not alone. Showering relaxes us and lets our minds wander freely. It strips away the distractions of life and lets our creative natures come to life. When Jeff told this in a speech to people at Texas Instruments, one of the executives, seeing the truth in what he said, asked Jeff how long should his people shower. Gotta love it.

I started thinking about writing this post when I was in the shower. Think about how much better it would have been if I were able to write it in there. It was much more interesting – I came up with some very clever stuff. Maybe one day they will make a computer that is waterproof for people like us. I think that I finally figured out a potential use for iPad 2.o.

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Starting to build my team

by Rena on March 1, 2010 · 2 comments

in entrepreneurship

Creating the perfect team

I am at a very curious part of building my business. I started The Pet Wiki for fun. It was just me and my mom plugging away, creating great content and making a fun site to be on. Things grew nicely, and I left my job to do this full time a few months ago. Well things are still growing nicely, and I’ve started my search for the people who will help me turn my site from good to great.

I am a pretty social person. Although it’s been fun working on something I love and something that I believe in, I really like working with people. Being able to share ideas and bounce suggestions off other people really helps build a better product. I have been fortunate enough to build a great team in the Content Department at Answers.com. Now it’s time to replicate that greatness in The Pet Wiki.

What am I looking for? Most people start by searching for specific abilities that people possess. They look for people that look good on paper. They want prospective employees to have this degree or have that many years of experience or program in a certain language. Although all those things are good, paper credentials can only take you so far.

I’m not your traditional manager. In the past, my favorite question that I asked potential employees was “What is your favorite thing to do?” Some would start by saying that they liked working on interfaces or like writing editorial articles. That’s not the kind of stuff that I was really looking for.

I want to know a person’s passions. Whether it’s rock climbing or writing the perfect function, if your eyes don’t light up when you’re talking to me, you’ve got a lot to do to win me over. Once I know that you are passionate about something, I will find the best way to work with those passions. There are so many people that I’ve met that have forgotten what their passions are.

There are a lot of 9-to-5ers out there that are just looking for a paycheck. I understand that, and I respect what they do. It’s a lot harder for them. I was talking recently to a programmer friend of mine that said that he would get out of high tech if he could. He has no passion for his job and has no idea what he really wants out of work (other than the money). I find that sad.

We live in an amazing time. Most of us no longer have to do grueling  work that we try to forget at the end of the day. We are engaged, or at least have the opportunity to be engaged, in what we do.

So far, I’ve started working with a friend who is very engaged in social media and content. I know that I talk a lot about them and that I have very strong opinions about how they should be used, but working with her has been a real eye-opener. We have been able to collaborate on some great ideas that we should be able to push out, together, in the upcoming weeks.

I have also starting looking for a part-time programmer. I have a couple of leads that look promising. I’ll keep my fingers crossed that I can find the right person to fit in my fledgling team.

It’s been a great adventure so far, but now the true adventure begins.

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Making Money on Twitter

22 February 2010 Twitter

No, this post is not about another get rich scheme. I was recently at a conference where the discussion of making money on Twitter came up. What I got out of it was that there was basically no way to make money directly through social media. At least not short term money. That just ain’t [...]

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Adding Navigation to Your MediaWiki Wiki

16 February 2010 wiki

There are two types of people in this world: searcher and navigators. Searchers are the direct people who know what they want, find the search box and type away. Navigators look around and see what other information is out there that might interest them on any given subject. They might not realize what they are [...]

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The more information I have the less I know

8 February 2010 observations

I live in Israel. Yesterday was the Super Bowl. I’m not that into football, but my husband and son are, and I’m originally from Dallas, so a Super Bowl Sunday can’t go by without some sort of recognition. We  had the most American food that I could think of for supper (hot dogs and baked [...]

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Am I Blue?

1 February 2010 observations

After figuring out what color to paint my office a few weeks ago, I finally got down to the job of actually painting it. If you read my post on “What Color Should I Paint My Office?“, you should already know that I chose blue for its ability to enhance creativity.
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When stuff just doesn’t work

25 January 2010 ramblings

Last week was a bit of a frustrating week for me. I cut my leg pretty badly and spent most of the time in bed. Luckily, I have a laptop, so I was able to push on with work. At least that’s what I thought I’d do.
I am a huge fan of the MediaWiki and [...]

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Usability: What Makes Them Click?

18 January 2010 Website Design

I find understanding what makes people do what they do fascinating. When it also falls in the realm of website usability, that’s even better. Reading: Neuro Web Design: What Makes Them Click? by Susan M. Weinschenk (Ph.D. in psychology) really reminded me about how little our conscious minds are in control of what we do.
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My Favorite MediaWiki Extensions

11 January 2010 wiki

I talked about installing extensions last week. This week I figured that I’d dive into which extensions I love to use.
Before I get started on my list of favorite MediaWiki extensions, I want to say that it is amazing how much people have contributed to making MediaWiki one of the most fun and useful platforms [...]

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Adding Extensions to Your Wiki

4 January 2010 wiki

One of the most fun things about using MediaWiki to build your site is all the cool extensions that people have created to make your site better. When you look at your site and say “Wouldn’t it be great if…”, someone has probably already thought the same thing and has created an extension that you [...]

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